About Jo

Before We Get to Credentials

My Approach

Leadership is deeply personal. That's why I take time to understand you, your team, and what matters most—because real change begins with clarity about what you truly want to achieve.

No two clients are alike, and nor are the relationships I build. The common thread is the trust, understanding, and mutual respect we develop.

As a psychologist, I bring deep understanding of what makes people tick and how to get the best from them. With more than 30 years of senior leadership experience, I've lived the complexity of leading change and engaging diverse stakeholders—so I understand the pressures you face.

My clients tell me the impact of our work is transformational: sharper focus, clearer strategic thinking, and measurable improvement in performance and results. For example, working with one Head and their senior leadership team, we created the culture for constructive, honest conversations that significantly improved the bottom line and changed the future of the school. That impact cascades throughout their organisations, creating real and lasting change that goes far beyond the leadership team itself.

"Jo was an engaging speaker and actively listened. She was well prepared, provided excellent materials, and kept everyone involved. My team left with helpful strategies and practical tips."
Julie Robinson, CEO, ISC

What sets my approach apart

I'm personally involved in your success. I become your trusted, confidential sounding board—I won't make decisions for you, but I will help you see the bigger picture and stay focused on strategic priorities.

Whether you're developing bold new initiatives, navigating restructures and mergers, or managing high-level stakeholder issues, I'm there to hold the space for whatever you bring.

"Jo's very professional, yet warm and genuine, approach engenders trust. Her ability to listen to and assimilate the opportunities is impressive."
Elisabeth Anderson, Director of Development, Radley College
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Why I Do This Work

I love what I do, and my motivation is simple: to help leaders realise their value and create the kind of impact that actually matters to them.

In my early career, leadership roles were handed to me based on performance alone. With no development support, I found myself at the boardroom table responsible for people, problems, and the bottom line—out of my comfort zone and wrestling with imposter syndrome.

Executive coaching was integral to my own professional development, helping me reframe limiting beliefs and learn to lean into my strengths so that I could achieve goals I hadn't thought possible.

I view leadership as a work in progress and believe there is always scope for development within us all. The leaders who grow are the ones honest enough to admit they don't know everything and curious enough to keep learning.

"Jo brought a wonderful sense of calm, wisdom and an open mind. She has a rare gift of being able to relate to each and every person in the room and make them feel heard and keen to learn more about themselves."
Suzanne Metcalf, 
Bursar, Barnard Castle School

My credentials

I bring over 30 years' experience of leadership in education and commercial sectors. I am a psychologist, former CEO, qualified ILM Level 7 executive coach, psychometric practitioner, and certified resilience teacher. My professional coaching practice is based on the Global Code of Ethics (2018).

I have experienced first-hand the responsibility of leading organisations through change and challenging times, and so understand the complexities and high levels of pressure associated with working in leadership.

I began my career in media, working for ITV, Channel 4, and the Capital Radio Group, where I led teams through change and mergers. As MD at Bath FM, a commercial radio station, I turned around the business to make it highly profitable and an attractive acquisition for sale.

As CEO of The Institute of Development Professionals in Education (IDPE), a national charity and professional membership association for schools fundraising professionally, I led the partnerships and income generation strategy, establishing sector-wide partnerships to transform the reserves of the charity to record levels.

Book a confidential one-to-one conversation now
email jo
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