About Jo

Trust, openness and respect

Just a word before I tell you about my qualifications.

I bring first-hand experience of turning organisations around from deficit to profit, leading teams and engaging stakeholders through change and diversifying income streams to future proof organisations. I view leadership as a work in progress and believe that there is always scope for development within us all. I became a professional coach after experiencing the transformational benefits that coaching can bring.

I work with senior leaders and their teams providing training, executive coaching and consultancy specialising in:

  • Income diversification for improved profitability
  • Leadership development for high performing teams to collaborate and achieve more together
  • Strategic leadership coaching for greater resilience, focus and personal impact.

I believe that everyone has the ability to solve 99% of problems themselves: they just need the right coach to ask the right question.

No two clients are alike and nor are the relationships I build. The common thread is the trust, understanding and the mutual respect we develop between us. I'm a great believer that ‘less is more’. I work with a limited number of clients at any given time so that I can fully understand what matters most and how best to support you, your organisation and your people.

“Jo is someone whose advice I respect and in whom I have complete confidence to share ideas, knowing they will be explored with candour and respect."
Jim McDougall
Depute Rector, Alumni and Development, Hutchesons’ Grammar School

My qualifications

I hold a Bachelor of Science degree in Psychology and began coaching professionally in 2012. I qualified from the University of the West of England with an ILM Level 7 qualification for Executive and Senior Level Coaches and Mentors. I studied with the University of Pennsylvania and became certified to teach resilience skills. I am an accredited C-me Psychometric practitioner and trained in Mindfulness.

My professional coaching practice is based on the Global Code of Ethics (2018) and aligns with the European Mentoring and Coaching Council’s (EMCC UK) competency framework (2015).

I began my career in media, working for ITV, Channel 4, and the Capital Radio Group, during which time I led teams through several mergers. In my role as MD at Bath FM, a commercial radio station, I turned around the business to make it highly profitable and an attractive acquisition for sale. As CEO of The Institute of Development Professionals in Education (IDPE), a national charity and professional membership association for schools fundraising professionally, I led the partnerships and income generation strategy, establishing sector-wide partnerships to transform the reserves of the charity to record levels.

“Jo’s very professional, yet warm and genuine, approach engenders trust. Her ability to listen to and assimilate the opportunities is impressive.”
Elisabeth Anderson
Director of Development, Radley college
former idpe chairman
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